Radio-TV Broadcast History

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Rochester, New York
Branding 10 NBC (general)

News 10 NBC (newscasts)

Slogan Coverage You Can Count On
Channels Digital: 10 (VHF)
Affiliations NBC (1989-Present)
Owner Hubbard Broadcasting Corporation


First air date November 1, 1953
Call letters' meaning Hickson

Electric Company

Former channel number(s) 10 (VHF analog, 1953-2009)

58 (UHF digital, 2005-2009)

Former affiliations CBS (1953–1989)

ABC (secondary, 1953-1962)

Transmitter power 18.1 kW
Height 153 m
Facility ID 70041
Transmitter coordinates 43°8′7″N 77°35′2″W / 43.13528°N 77.58389°W / 43.13528; -77.58389

WHEC-TV ("News 10 NBC") is a television station in Rochester, New York. It is an NBC network affiliate, and broadcasts on channel 10. The station is owned by the Hubbard Broadcasting Corporation. Its transmitter is located on Pinnacle Hill in Brighton, New York.


[hide]*1 Digital television

  • 2 History
  • 3 News team
    • 3.1 Current on-air staff
    • 3.2 Past on-air staff
  • 4 News/station presentation
    • 4.1 Newscast titles
    • 4.2 Station slogans
    • 4.3 News music packages
  • 5 References
  • 6 External links

[edit] Digital television[]

The station's digital signal is multiplexed. On June 12, 2009, WHEC-TV turned off its analog signal and moved digital broadcasts back to channel 10.

Digital channels

Channel Programming
10.1 Main WHEC-TV programming / NBC HD
10.2 Pinpoint WX

[edit] History[]

Channel 10 signed on as a CBS affiliate on November 1, 1953, through a share-time operation with WVET-TV (owned by Veterans Broadcasting Company) and WHEC-TV (owned by Gannett, owners of the Democrat and Chronicle alongside the radio stations of the same calls). Veterans sold its half of channel 10 to WHEC and purchased WROC-FM (now WPXY-FM) and WROC-TV (channel 8) from Transcontinent Broadcasting in 1961, making WHEC the sole occupant of the channel 10 frequency in Rochester. It is the only station to have been built and signed on by Gannett.

WHEC was one of the founding members of the "Love Network" that airs the Jerry Lewis MDA Telethon every Labor Day, an affiliation carried to this day. WHEC was the creator of the "cut-ins" that local stations insert into the national telethon, a concept that has since spread across the country.

WHEC remained Gannett's flagship television station until 1979, when Gannett sold channel 10 in the wake of its purchase of Combined Communications. Gannett feared that the FCC, then against grandfathering existing print/broadcast ownership, would force it to sell either property. WHEC made history by being purchased by African-American investor Ragan Henry, marking the first time an existing station was purchased by a minority-owned firm. This ownership was to be short lived, as in 1983 Henry swapped WHEC to Viacom for KDIA in San Francisco. During this time, WHEC stayed steadily in the #2 spot in the market between WOKR and WROC-TV. It was also because ABC was in first place while NBC was in distant third in the viewership ratings during that period.

On July 1, 1989, WHEC swapped affiliations with WROC and became the NBC affiliate for the Rochester market. This move came out of WROC's poor performance and constant preemptions of network programming (NBC was very intolerant of preemptions at this time) and as a byproduct of Viacom's recent renewals of affiliations with WVIT in Hartford and WNYT in Albany. In addition, NBC regained the top ratings spot while CBS was in distant third near the mid-point of the Laurence Tisch era of that network's history, and NBC wanted its programming to air on a station that performed better than WROC did.

Viacom bought Paramount Pictures in 1994, and made Paramount the parent for all of its stations, including WHEC. However, in 1995, the company decided to divest itself of all stations not affiliated with its fledgling UPN network. In Spring 1996, Paramount traded WHEC and WNYT to Hubbard Broadcasting Corporation for UPN affiliate WTOG in Tampa.

Also, WHEC's digital signal (Channel 58) signed onto the air on September 27, 2002 under a Special Temporary Authority. On January 30, 2006, the station launched News 10 NBC WeatherPlus, a 24-hour weather station on its digital sub-channel; the service is also available on Time Warner digital cable.

For many years WHEC-TV was one of 3 Rochester area stations offered on Cable in the Ottawa/Gatineau and Eastern Ontario regions. The Rochester area stations were replaced with Detroit stations when the microwave relay system that provided these signals was discontinued. WHEC and other Rochester stations were available on cable in several communities along the north shore of Lake Ontario, such as Belleville and Cobourg. All Rochester affiliates with the exception of Fox affiliate WUHF were replaced with Buffalo stations in January 2009.

WHEC-TV has a fairly long standing partnership with WYSL, a local radio station. WYSL simulcasts WHEC's newscasts on radio for drive time listeners in exchange for advertisement. The agreement expired in early 2009.

WHEC became the first broadcast television station in upstate New York to launch a 7:00 p.m. newscast in 2008.

Even with the ownership changes, WHEC remained a solid runner-up in Rochester for many years. However, during the November 2008 ratings period, WHEC's 11 pm newscast fell to third place, behind WHAM-TV and WROC, while the ratings for its other newscasts also plummeted—largely due to NBC's recent ratings struggles which have continued into the present day. At that time it fell to a distant second overall, closer to third-place WROC than it is to WHAM-TV. However, it recovered during the May 2009 sweeps, with its 11 pm newscast virtually tying WHAM-TV (and both are just ahead of WROC at that timeslot). The three stations became competitive during the May 2009 ratings period, each winning different contests. WHAM-TV still won total-day ratings, with WHEC's biggest strength at the time being its late-night newscast. WROC-TV led in prime time.

[edit] News team[]

[edit] Current on-air staff[]


  • Pat McGonigle
  • Rebecca Leclair
  • Lynette Adams
  • Rich Funke
  • Janet Lomax
  • Nikki Rudd


  • Berkeley Brean
  • Brett Davidsen
  • Deanna King
  • Ray Levato
  • Linzi Sheldon


  • Kevin Williams
  • Rich Caniglia
  • Josh Nichols
  • Amanda McDonald


  • Robin DeWind
  • Brett Stagnitti
  • Steve Houseman - Fill In as needed

[edit] Past on-air staff[]

  • Mark Wolfe: Anchor
  • Ron Robataille: Anchor
  • John Hambleton: Weather
  • Maggie Brooks: Anchor, now County Executive for Monroe County, New York
  • Lila Carney: Now with WSTM-TV in Syracuse, New York
  • Gabe Dalmath: Weeknight anchor, died September 16, 2006
  • Keith Eichner: Meteorologist, now with WIVB-TV in Buffalo, New York.
  • Christopher Gloninger: Meteorologist WTEN in Albany, New York
  • Kevin Jolly: Reporter, now with WROC-TV in Rochester
  • Kristine Lopez: Reporter, now with WGXA in Macon, Georgia
  • Brian Martin: Anchor/Reporter, now in Salt Lake City, Utah
  • Lou Paris: Reporter/anchor, retired, now living in Germantown, Tennessee
  • Emily Smith: Reporter, now with WABC-TV in New York City
  • Eryka Washington: Reporter/Anchor, now with WESH in Orlando
  • Jessica Weinstein: Reporter, now a freelance reporter at WTTG-TV in Washington, DC.
  • Catherine Varnum: now reporter with CBS affiliate in Jacksonville, FL
  • Margaret Graham-Smith: Anchor (noon & 6 pm Hour News), Reporter & Producer now corporate communications and marketing vice president
  • David Nolan: Anchor/Reporter
  • Jennifer Johnson: Anchor, now with WHAM-TV in Rochester[1].

[edit] News/station presentation[]

[edit] Newscast titles[]

  • TV-10 News (1970s-1980s)
  • NewsWatch 10 (1980s-1987)
  • News Team 10 (1987-1993)
  • News 10 (1993-1997)
  • News 10 NBC (1997-present)

[edit] Station slogans[]

  • Rochester's News Leader (1991-1993)
  • Rochester's 24-Hour News Channel (1993-1997)
  • Live, Local and Up to the Minute (1997-2002)
  • Digging for Answers. Reporting Them First. (2002-2006)
  • Coverage You Can Count On (2006-present)
This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.===[edit] News music packages===
  • WHEC News Theme
  • CBS News Ticker
  • The Image Leader
  • The Palmer News Package
  • Everyday News Package
  • Straight Talk
  • Dayna
  • Production Music: Action News
  • The One And Only
  • The Tower

[edit] References[]

  1. ^ Jennifer Johnson moves from WHEC-TV to WHAM-TV, WHAM-TV, 2010-08-02,, retrieved 2010-08-04

[edit] External links[]