Radio-TV Broadcast History

From Annex[]

[edit] For the Howie Day song see Be There (Howie Day song)[]

Every season each American TV network comes up with an advertising campaign to promote its programming. This consists of specific graphics, music, and a slogan which is updated every new season. Here is a list of the annual slogans used to promote NBC's programming.

Lists of advertising slogans
Television networks
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.

[edit] 1950s[]

  • 1956-57: "The Color Network"
  • 1957-63: "NBC Living Color"

[edit] 1960s[]

  • 1963: "Startime"
  • 1965: "Have the Time of Your Life with NBC"
  • 1966: "The Year of the Peacock"
  • 1967: "If It's Really Special, It's on NBC"
  • 1968: "It All Adds Up on NBC"

[edit] 1970s[]

  • 1970: "It's Happening on NBC"
  • 1972: "This Fall, NBC Has It All"
  • 1973: "Come and See NBC '73"
  • 1974: "Turn on the Network of the New NBC"
  • 1975: "Superseason: You're Gonna Like it A Lot!"
  • 1976: "All the Best" (Also used by Seven Network Australia from 1981-82 in both Sydney (ATN-7) and Adelaide (ADS-7, presently ADS-10 of Network Ten))
  • 1977: (had no slogan at all)
  • 1978: "NB See Us" ("NBC Us") (A variant, "NB See Sports," was used during sports promos that season) (Also used by Seven Network from 1979-80 as "You're on Seven", but only in Melbourne on HSV-7)
  • 1979: "It's The New NBC" (sweeps)
  • 1979-81: "Proud as a Peacock" [1]

[edit] 1980s[]

[edit] 1990s[]

  • 1990-92: "The Place to Be" [7]
  • 1992: "It's A Whole New NBC"
  • 1992-2000: "The Quality Shows On NBC" (during promo spots featuring NBC's top-rated shows—mainly for primetime)
  • 1993: "The Stars Are Back on NBC" (first season with on-screen bug)
  • 1994: "It's NBC!"
  • 1995: "It's A Whole New NBC!" (sweeps)
  • 1995: "The Year to Be on NBC"
  • 1996: "The Network is You" [8]
  • 1997-99: "I Love NBC" [9]
  • 1999: "It's Only NBC"

[edit] 2000s[]

  • 2000-01: "In the Heart of America"
  • 2001: "Americans Remember NBC" (used after the September 11 attacks)
  • 2002: "Enjoy the Best Moments"
  • 2003-08: "Always with You"
  • 2005-2009: "America's Latenight Leader" [10]
  • 2007: "Comedy Night Done Right" [11]
  • 2008: "There's Something New Happening at NBC" (sweeps)
  • 2008-09: "Chime In"
  • 2009-: "More Colorful"[12]

Many of these slogans were used on the Seven Network (especially the Sydney station) in Australia at around the same time as they were used on NBC. Seven also uses "The Mission" for its news programs, leading to a possible conclusion that Seven had a relationship with NBC. Some of these slogans were also used on SBT in Brazil, mostly AFTER these campaigns ended except its Aqui Tem campaign of 1992, which came months before NBC's The Place to Be ended its run.

[edit] Proud as a Peacock[]

Main article: Proud as a Peacock

[1][2]1979 "Proud as a Peacock" logo. This short-lived variant of the NBC Peacock featured thinner plumes that were colored differently from the 1980 version. Also, the NBC logo at the bottom of the screen-shot is still the 1976 version.Added by Deangelo.stevens[3][4]1980 "Proud as a Peacock" logoAdded by Deangelo.stevens"Proud as a Peacock" was the advertising campaign used by the NBC television and radio networks from 1979 to 1981, used to help introduce the "Proud N", a logo that would be used until 1986. It was also used by ATN-7 in Sydney, Australia, as Channel 7's Proud in Sydney.

[edit] The campaign[]

By 1979, NBC had fallen to third place in the ratings. This was partially the fault of Fred Silverman, a network executive who previously led CBS and ABC to the top of the ratings.

During Silverman's tenure as president of NBC dozens of new shows failed, among them Supertrain and Pink Lady and Jeff. The 1980-81 season was the low point for NBC; the network had only three shows (Little House on the Prairie at 10th, Real People at 12th, and Diff'rent Strokes in a 3-way tie for 17th) in the Nielsen top 20. This was unheard of in a time when there were only three major networks. Adding insult to injury, NBC paid $87 million to broadcast the 1980 Summer Olympics, only to lose an estimated $80 million in ad revenue (in addition to its initial investment) when the Games were boycotted by the United States after the Soviet Union invaded Afghanistan. The loss of the Olympics as well several failed shows nearly doomed the network.

In an attempt to present a positive image in the face of failure, an ad campaign called "Proud as a Peacock" was used, complete with a revised version of the famous NBC Peacock. However, the season flopped with the lineup changing daily, due to shows being added and dropped after a few showings, causing the slogan to generate ridicule.

The most infamous parody of the 1980/1981 campaign was "We're Loud - Proud as a Peacock", which was recorded by the same production studio as the "We're Proud", with the same cast that NBC hired to produce the original "Proud as a Peacock" campaign. The 1979/1980 season "Proud campaign" promos were produced in New York for the Radio and Television Network, and custom tagged versions were produced for all the network affiliates. Joey Levine from Crushing Enterprises wrote the Proud as a Peacock jingle, a high energy, catchy tune, which was used for both the Radio and Television promos. Several of the promos for the campaign are available on YouTube and other video websites. "Weird Al" Yankovic and the same production company responsible for "We're Loud!" also made a parody of the campaign for MTV in the mid-1980s, called "Proud as a Moon Man."

For the 1981-82 season, NBC would switch to Our Pride is Showing with little difference in ratings.

Many stations had localized versions of this promotion.

[edit] Meaning of the phrase[]

"Proud as a peacock" is a saying that is used to mean a vain or self-centered person. The phrase comes from the plumage of the male peafowl (females are peahens). When a male is courting, he spreads his tail feathers, sometimes five feet in length, out in a fan pattern to attract a female. Thus, someone who is "proud as a peacock" is similarly 'strutting his stuff'.

[edit] Local Versions (1979)[]

[edit] Local Versions (1980)[]

[edit] Our Pride is Showing[]

[5][6]The "Our Pride Is Showing" logoAdded by Deangelo.stevensAfter the less-than-successful "Proud as a Peacock" slogan from 1979 to 1981, NBC president Fred Silverman was ousted and replaced by Brandon Tartikoff . The "Our Pride Is Showing" slogan for the 1981-1982 season was a rather ironic one, since it had few hits to help bring it forward from the past year. During this season, several new NBC programs debuted:

Also, this season resulted in a third season of The Facts of Life (which actually seemed to being outdoing its parent series Diff'rent Strokes).

Eventually, the next NBC slogan, We're NBC, Just Watch Us Now, was created and helped NBC along the road to recovery.

Just as "Proud as a Peacock" was parodied, so was "Our Pride Is Showing." It was parodied on Saturday Night Live as "Our Age Is Showing."

[edit] Local Versions[]

[edit] We're NBC, Just Watch Us Now[]

[7][8]The Proud N as part of the "Just Watch Us Now" logoAdded by Deangelo.stevensWe're NBC, Just Watch Us Now was the slogan NBC used during the 1982-83 Television season. During this season, several new NBC programs debuted:

In addition, three long-running NBC programs, Little House on the Prairie, Quincy, M.E. and CHiPs ended their runs at the end of this season.

During this time, NBC was credited as being "the network that swept the Emmys." But even after the end of the season, NBC still held a third place stand in the ratings, which would continue through the 1983-84 season (See Be There).

[edit] Local Versions[]

In addition, the Perth, Adelaide and Sydney branches of the Seven Network in Australia adopted this campaign as "Channel 7, Watch Us Now" in 1983. In Finland, it was used by MTV3 in 1989. It was also used by Japan's Nippon TV in 1990.

[edit] Be There[]

Be There was a slogan used by NBC during the 1983-1984 TV year, which began on June 26, 1983. The jingle was written by Rob Mounsey.

[edit] Campaign Synopsis[]

The full length campaign begins with scenes of a jazz band rehearsing for the song "Be There", the jingle of the promo. When the band starts performing[9][10]1983 NBC "Be There" logoAdded by Deangelo.stevensthe song, a clip show of returning and upcoming NBC shows begins over the commercials jingle. The jingle's theme was to invite the audience to watch NBC shows that were full of exciting and memorable characters. Every time the refrain ended in "You can N-B-C There/Be There!!!" A character or cast of a show would proclaim the slogan "Be There". In the first round, the cast of The Facts of Life is shown shouting the slogan while holding a cake decorated with the NBC "Proud N" logo. The second time around showed Hill Street Blues star Bruce Weitz as his character Sgt. Michael "Mick" Belker clinching his fists before saying the slogan.During the bridge, the promo shows clips from NBC shows featuring characters clapping their hands or hitting an object or another person in rhythm to the tempo. Immediately, headshots of NBC stars are shown clapping their hands together in front of their faces.

A typical promo during the campaign consisted of younger versions of NBC characters such as Remington Steele (played in the promo by Pierce Brosnan), or Mr. T from The A-Team.

The season was notable for the fact that every prime-time show that premiered during the fall was cancelled by the end of the season:

The only survivors during this season were the two mid-season replacement series:

Despite the fall setbacks, NBC was slowly beginning to regain its foothold in the ratings that had begun in the mid-1970s, and continued throughout the reign of Fred Silverman as the network's programming head, and through the early years of the reign of Brandon Tartikoff as NBC Entertainment president.

The following season, NBC would reuse the "Be There" slogan as part of their season jingle, now "Let's All Be There." By the end of the following season, NBC would be back on top.

[edit] Localized Versions[]

The slogan was used on numerous local stations, some of which with parts of other songs mixed in. Examples include:

[edit] International Versions[]

It was also used on some Seven Network affiliates, such as ATN-7 and HSV-7, and was also used on the Brazilian network SBT as the first series of "Quem Procura, Acha Aqui." Also, it was used by Malaysia's TV3 when it was launched in 1984, Germany's (then West Germany) RTL plus (now RTL Television) when it was launched in 1984, Hong Kong's ATV in 1992 (using "Let's All Be There" elements), Japan's Nippon TV between 1991 and 1992 and Sweden's TV3 (Sweden) in 1990.

This slogan was revived in 2007 as "Bee There" for promotion of the show "The Singing Bee".

[edit] Let's All Be There[]

[11][12]1984 "Let's All Be There" logo.Added by Deangelo.stevens"Let's All Be There" was a slogan used from July 2, 1984 to May 12, 1986, to promote programming on NBC. This slogan marked the completion of the turnaround NBC had made from its low point in the late 1970s. Shows premiering during this time included The Cosby Show, Punky Brewster, Highway to Heaven, Hunter, Miami Vice, 227 and The Golden Girls.

First expanded from the Be There campaign started in 1983, the phrase became synonymous with the network as the simple jingle was expanded into a three-minute song performed during the unveiling of new shows on Fall Preview night. The jingle was sung in 1984 by Gimme a Break! star Nell Carter and for 1985 NBC All-Stars show, several NBC stars at the time performed the number. There was even a version featuring Alvin & the Chipmunks, used to promote the Saturday morning lineup during the 1984 season. The slogan was dropped when NBC updated their appearance (including the introduction of their current peacock logo in 1986.

The 1984-85 version of Let's All Be There introduced new CGI graphic designs by Harry Marks, who was also notable at this time for designing the elaborate 1983-89 intro to Entertainment Tonight, among other works. Marks' image design would become synonymous with NBC's return to glory, from the mid-1980s onward.

[edit] Localized Versions[]

[13][14]ATN-7's 1987 version of their long-running slogan "Let's All Be There". Each branch of the Seven Network used the music from this ident, each with their own original slogan.Added by Deangelo.stevensLike many other NBC slogans, it was customized for use by the network's affiliates. Examples include the following:

This slogan, like many other NBC slogans, was also used on the Sydney station of the Seven Network in Australia between 1985 and 1987, and was also used on the Brazil network SBT as "Quem Procura, Acha Aqui" between 1988 and 1991. In Europe, it was used by Italy's TMC (now La7) and France's TF1, while in Asia, it was used by Hong Kong's TVB Pearl in 1985 as well as Japan's Nippon TV between 1992 and 1995. (now a CBS O&O station)

[edit] Come Home to NBC[]

"Come Home To NBC" is the slogan that NBC used from May 12, 1986 until 1988, and the first of the campaigns to introduce the current six-feathered peacock.

It was another one of NBC's more popular slogans, while not quite gaining the popularity of its previous campaign, "Let's All Be There."

In 1988, NBC modified the campaign into "Come Home to the Best... Only on NBC", and turning the campaign song from a gospel-style sound into a more calypso-style sound.

[edit] 1986: Modern Rock Come on Home[]

[17][18]1986 "Come Home To NBC" logo.Added by Deangelo.stevensThe first promo using the "Come Home" slogan showed various everyday people in daily situations such as work or school eagerly awaiting for the day to finish so that they can go home and watch TV. The music is somewhat of a modern rock tempo. NBC stars appear periodically in front of the newly introduced peacock logo proclaiming the viewer to "Come Home" to NBC. Near the end of the promo, various families are gathered around to watch The Cosby Show. Then we see the "Come Home to NBC" logo slide up onto the screen.

[edit] Local Versions[]

[edit] 1987: Gospel-Rock Come on Home[]

[19][20]1987 "Come on Home To NBC" logo.Added by Deangelo.stevensFor the second installment of the "Come on Home" campaign, NBC promoted itself with a "music video" that utilized a gospel rock soundtrack. This was the first of three promos that featured 227 star Jackée Harry and The Cosby Show star Phylicia Rashād providing lead vocals for the networks promos.

At the beginning of the main promo, clips of various shows are as the scene zooms out to reveal a slide show presented by Cliff Clavin (John Ratzenberger). Then we see William Daniels arriving "home" only to find several stars lounging in his living room. Richard Moll, who appeared to be hanging upside down from his door post surprises Daniels. The promo progresses with various NBC stars engaging in impromptu or everyday actions. Among them are:

Throughout the ad, Harry is singing the song on a studio stage designed to look like a city rooftop. As the promo ends, the stars all tell the viewers at home to "Come Home". Then we see the words "COME HOME" resting upon a set of gold "glass" squares. The NBC peacock logo fades in at the bottom of "COME HOME".

Though the entire promo was not broadcast on TV, snippets of the promo were used, often accompanied by a remix of the song sung by either Harry or Rashād.

[edit] Localized Versions[]

This film, television, or video-related list is incomplete; you can help by expanding it.===[edit] 1988: Party Come Home to the Best...Only on NBC=== [21][22]1988 "Come Home To the Best... Only On NBC" logo.Added by Deangelo.stevensFor the third installment of the slogan, the slogan was extended to read "Come Home to the Best...Only on NBC". The music was changed from the gospel-rock style to a softer calypso style. The promo had a party-like theme, strikingly similar to the Something's Happening on ABC promos in that same season.

First we see a shot of The Cosby Show's Phylicia Rashad rushing home to a New York-style apartment. Upon arrival, Bill Cosby welcomes her and reveals a party filled with NBC stars of the season is going on inside the apartment. The party is decorated with colorful balloons and a giant neon-style NBC peacock logo with the words "Only On" in an all-capitalized font adorns the party. We see different stars performing impressive dance moves. At one point an unknown actor reveals his boxers to the stars of The Golden Girls. Throughout the rest of the promo, stars can be seen in different poses and activitiessuch as Keshia Knight Pulliam takes a photos of the Huxtables from The Cosby Show. Michael Landon of Highway to Heaven does somewhat of an impressive dance move after a great white light from the TV is exposed (an allusion to his character being an angel). Some stars are seen holding fluorescent light bars.

As the promo comes to a conclusion, the screen zooms outward to show a panoramic view of all the NBC-stars in the party dancing in front of the logo. Then we see the words "Only On" slowing descending as the words "Come Home to the Best" appear in a font similar to the previous words in front of three colored transparent trapezoids and tiny-sized texts of "The Best" ascending. The trapezoids and the slogan rotate to reveal the same "Only on NBC" logo.

This promo prominently featured then-anchor Tom Brokaw in one of the TVs. Also, Pat Sajak and Vanna White from the daytime version of Wheel of Fortune and Bert Convy from Super Password are included. Marcy Walker and A Martinez from Santa Barbara, along with stars from Another World, appear at various times to represent NBC's daytime dramas.

[edit] Local Versions[]

[edit] 1989: Animated Come Home to the Best, Only on NBC[]

[23][24]1989 "Come Home To the Best... Only On NBC" logo.Added by Deangelo.stevensThe final year the slogan was used, broke with traditional promos. Unlike previous ones with used real sets, this one used an artsy, surreal backdrop. The promo featured various NBC stars in various places and situations that were animated. This time, Harry was the only vocalist from the 1987 version of the slogan to lend her vocals for the final variation. As the Harry sand and the stars did their actions, words from the lyrics or the titles of the NBC program from which they starred in would occasionally appear in a window shade/random bars effect. As the songs progress, the stars of The Hogan Family are seen building a set of steel letters to form the NBC name logo. Finally after Bill Cosby flashes a number one sign, the screen cuts to the NBC peacock logo zooming out onto a vertical grey stripe. The words "Only on" appear in lowercase font above the NBC logo after a violet stripe passes above.

This was one of very rare promos that featured the co-hosts of The Today Show, which at the time were Jane Pauley and Bryant Gumbel. Jane Pauley would step down from co-annchoring duties in December 1989. Also this was the last promo which a Disney character (Mickey Mouse) would be featured in. The Walt Disney Company would later purchase Capital Cities Communications the former parent of rival network American Broadcasting Company.

[edit] International Usage[]

[25][26]1989 "Only the Best on Seven" logo.Added by Deangelo.stevensAll of these versions were also adapted to other countries in the world. For instance "Come Home to the Best, Only on NBC" became "Only the Best on 7/Prime Television" for the Seven Network and Prime Television in Australia in 1989, as well as "Aqui Tem" for SBT in Brazil in 1992 (with "The Place to Be" elements) and "Come Home to the Feeling, Only on 3" for TV3 in New Zealand during the early 1990s, (although the tune sounds completely different from 1988 NBC and 1989 Seven versions), while "Come Home to NBC" became "Vem Que é Bom" for SBT in Brazil in 1990 (and later 10 Anos Com Voce in 1991, celebrating its 10th year using the original 1986 version), as well as "Let's Celebrate '88" for Seven Network in Australia in 1988 (the Australian Bicentennial), the last year it used its old Circle 7 Color logo from 1975. In Chile, it was used by Red Televisión when it was launched in 1991. In the Philippines, it was used by ABC when it relaunched its television operations in 1992 and later from 2002 to 2004 (but used different music). In the UK, Paul O'Grady adapted the 1989 version of the jingle for a highlight reel of his chat show.

[edit] The Place to Be[]

"NBC: The Place To Be" is the slogan that NBC used from 1990 to 1992, and the second of the campaigns to feature the current six-feathered peacock. During this period, several new series arrived to supplement shows such as The Cosby Show, Cheers and A Different World. Some of the most notable changes included the premiere of The Fresh Prince of Bel-Air, the short-lived Ferris Bueller, and Blossom, which replaced Bueller in January 1991.

[edit] 1990: MTV-Style Heavy Rock[]

[27][28]NBC ident showing the slogan "The Place to Be" (1990-91 version)Added by Deangelo.stevensIn the first year of The Place to Be, the full length promo was 2:57 in length. The promo also was different than its predecessors in that its jingle utilized a modern rock soundtrack. It was also presented in such a manner that resembled MTV's music videos in order to appropriately fit the '90s and target a much younger audience.

The promo begins with a brief shot of a music stand/lecturn which from behind, a blue spotlight comes on. After this, some NBC stars seat themselves as audience members as they are waiting to what appears to be a concert. Meanwhile, an orchestra featuring The Cosby Show's Raven Symoné with an electric guitar is seen rehearsing for the musical number. The rehearsing abruptly stops when Bill Cosby arrives at the music stand where he takes on the role of conductor, while Kadeem Hardison controls the blue spotlight.

The video then cuts to a stage in the same theatre where various stars from NBC shows such as The Golden Girls, The Fresh Prince of Bel Air, and even Johnny Carson from The Tonight Show dancing or engaging in different activities/motions in front of a giant wall of television sets stacked one on top of each other often showing clips of NBC shows as well as the letters N, B, and C and the peacock logo. Midway through the promo, a segment featuring returning shows such as LA Law, The Cosby Show, and Empty Nest is shown followed by one featuring freshman shows; among them the now long running and Emmy Award winning Law & Order.

Towards the end of the program, the music ceases abruptly and the lights go out. The culprit was shown to be then-host of Late Night', David Letterman (shown on a TV) who apparently tripped on a pair of power cords. Letterman briefly laughs then re-plugs it resuming the promo. As the promo winds down we see the NBC logo above yellow lettering stating "The Place to Be" amidst brownish black background with CGI glass squares of different colors moving in different directions. Finally as the music stops, Raven hollers and exits the stage, as the audience applauses.

For TV ident bumpers, the NBC ident with the slogan was shown with Don LaFontaine saying, "NBC is the Place to Be!".

[edit] 1991: R&B Dance Theme[]

[29][30]NBC ident from year two of "The Place to Be" (1991-92)Added by Deangelo.stevensThis slogan returned for the 1991-92 season.[13] The musical soundtrack for this second year was an upbeat R&B dance piece heavily scored by a choir-organ. Male vocals featured the chorus lyrics "Everybody knows we're the place to be!", and ended with the main stinger, "Got everybody watchin'..NBC's the place to be." A synthesized, hip rendition of the NBC chimes were a major integration into the song. The principal graphic motif features layers of color (the colors of which represent the NBC peacock) pressing atop each other, followed by the peacock placing itself in front of the layers. The peacock is positioned so that the edges meet and exceed all sides of the screen. Over the peacock, a glossy, black half-circle bar travels, with "The Place to Be" appearing on it in futuristic, white capital lettering.

Just prior to the start of this season, Brandon Tartikoff ended his widely-praised decade-long run as programming chief. The second season of The Place to Be effectively heralded the end of his era, as many of the hit shows he greenlighted during the 1980s were concluding their runs. In the spring of 1992, Night Court, The Cosby Show and The Golden Girls bid farewell; In the Heat of the Night was also leaving NBC, but moved to CBS for two more years. Matlock was also leaving NBC for six years, but move to ABC for three years. Most importantly, Johnny Carson retired from The Tonight Show that May, increasingly proving that the face of the network was changing. This was also the final year that NBC utilized the CGI animation of Harry Marks in its network image; the new musical and graphic elements of the NBC movie intros (mainly the NBC Sunday and Monday Night Movie) brought out that year were modeled on the 1991 The Place to Be campaign.

[edit] Local Versions[]

[edit] International versions[]

  • In Italy, La7 in 2003 and in the Philippines's GMA-7 was used in 1996. Elements of the promo were used in "Aqui Tem" for Brazil's SBT in 1992 and the Seven Network's Good Vibrations campaign of 1992-93.

[edit] The Quality Shows On NBC[]

"The Quality Shows (On NBC)" was a slogan born in 1992 during its coverage of the Barcelona Summer Olympic Games. This slogan was used to feature its (mainly primetime) top-rated shows at that time, including: Reasonable Doubts. It was shown in various versions, the most recent being from the early 2000s. Don LaFontaine originally did the voiceovers for these spots, that originally had that motto (typeset in Bodoni, CBS's traditional font) superimposed over NBC's proud peacock logo in the background.

[edit] It's A Whole New NBC[]

NBC entered into a new era of programming for 1992 with the campaign known as It's A Whole New NBC. The slogan was very descriptive of the monumental talent and programming changes that were occurring by the start of the 1992-93 season. Following the end of many hit shows of the 1980s, and Jay Leno taking over as host of The Tonight Show, NBC began experimenting with a more hip, youthful, semi-urban image, further following the new sensibilities of the times. It's A Whole New NBC successfully demonstrated this, with revamped, more-cutting edge computer animation and ever hipper music to boot.

Partially drawing the from the musical theme of the previous season, It's A Whole New NBC utilized a combination of dance/trance R&B and old-school gospel for its soundtrack. The main promotions of the campaign had a song set in the latter style, with a visible choir of street corner performers chanting the opening lines and chorus of the song in gospel-like unison, while a female vocalist held front-burner vocals and lead the song. The woman also sang lines in between without the aid of the gospel group. Between shots of the groups, other signature elements were worked in: NBC stars would be seen posing in real-world locales dancing, gesturing or engaging in other activities; scenes from NBC shows would display on TV sets, in close-up, motioning camera angles; and actors and random people would be seen walking or lounging around indoor sets surrounded by TVs with funky, artistic renderings of the NBC peacock on their screens.

All versions of the It's A Whole New NBC promos ended with the branding graphics which consisted of 2-D animation. The letters "N" "B" and "C" would jerk and flash around, one after the other, in front of a light blue background, and a darker blue, 2D stamp of the peacock would pop up immediately after. The NBC lettering was again in Bodoni font, a variation taken from the special promotions the network held for the 1992 Summer Olympics. The visual designs, in 2-D, were a departure from the more glossy 3-D animation of the Harry Marks-era; ostensibly, this was bucking the trend toward more of the "grunge" style becoming the norm at that time.

One variant of It's A Whole New NBC consisted of the yearly narration piece by Danny Dark, in which, as before, highlighted the network's success and accolades. Most notable here was the nod to NBC's record 100 Emmy nominations for the 1991-92 season. Featuring many of the same graphic elements as mentioned above, the promo had an alternate soundtrack of an R&B sound, with male vocalists singing the slogan in a melody different from that of the main promos.

[edit] Localized Versions[]

[edit] The Stars Are Back on NBC![]

The 1993-94 season was yet another wave of change at NBC, as the earliest program that helped put the network back on top a decade prior, Cheers, ended an 11-year-run the previous spring. While having tremendously strong youth demographics, especially in primetime, a new creative team was installed which abandoned the urban-style image achieved in 1992-93.

[edit] Localized Versions[]

[edit] Notes and references[]

  1. (spoofed later by MTV as "Proud as a Moonman", as well as by the production company responsible with "We're Loud". Seven Network's ATN-7 in Sydney, Australia used a variation of "Proud as a Peacock" later in 1980, called "Channel 7's Proud in Sydney.")
  2. (updated from "Proud as a Peacock"; spoofed by Saturday Night Live as "Our Age is Showing")
  3. (also for Taxi, which had jumped that year from ABC "Same Time, Better Network")
  4. (updated from "Be There", the most well known)
  5. (first fall campaign slogan using the new Peacock)
  6. (updated from "Come Home to NBC")
  7. Previously used in ABC from 1971-1973
  8. (with a TV commercial featuring Janet Jackson)
  9. (for summer reruns, their campaign was "If you haven't seen it, it's new to you", which was paraphrased on an episode of Family Guy in a cutaway featuring Charles Manson watching TV in his jail cell)
  10. (PM hours)
  11. (Thursday Nights between 7-8 PM)

id:Daftar slogan NBC nl:Lijst van NBC-slogans

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