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<tr><th colspan="2" style="text-align: center;">Home Shopping Network logo</th></tr> <tr><th>Launched</th><td>1982</td></tr><tr><th>Owned by</th><td>IAC/InterActiveCorp</td></tr><tr><th>Headquarters</th><td>Saint Petersburg, Florida, USA</td></tr><tr><th>Formerly called</th><td>Home Shopping Club</td></tr><tr><th>Website</th><td>HSN.com</td></tr><tr><th style="background-color: #BFDFFF; font-size: 110%;" align="center" colspan="2">Availability </th></tr><tr><th style="background-color: #d0e5f5;" align="center" colspan="2">Terrestrial</th></tr><tr><th>Available in some markets</th><td>Check Local Listings for channels</td></tr><tr><th style="background-color: #d0e5f5;" align="center" colspan="2">Satellite</th></tr><tr><th>DirecTV</th><td>Channel 240</td></tr><tr><th>Dish Network</th><td>Channel 222</td></tr><tr><th style="background-color: #d0e5f5;" align="center" colspan="2">Cable</th></tr><tr><th></th><td>Check Local Listings for channels</td></tr>
Home Shopping Network

Home Shopping Network (HSN) is an American broadcast, basic cable and satellite television network that is owned by Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in St. Petersburg, Florida, United States, the 24-hour teleshopping channel has former and current sister channels in several other countries. HSN also has an online outlet at HSN.com.

History

Launched by Lowell 'Bud' Paxson and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida, and expanded into the first national shopping network three years later on July 1, 1985, HSN (its initials forming its alternate name) pioneered the concept of the viewer shopping for items in the comfort of their own home.

HSN has its roots from a radio station managed by Paxson which in 1977; due to an advertiser's liquidity problem, the company was paid in can openers. Left with having to raise the funds, on-air personality Bob Circosta went on the radio and sold the can openers for $9.95 each. Lo and behold, the can openers sold out and an industry was born. Bob Circosta later became the new network's first ever home shopping host and would eventually sell 75,000 different products in over 20,000 hours of live, on-air television.

It is now owned by IAC/InterActiveCorp with broadcasts in Europe, Asia, and the Indian subcontinent.

HSN has built its reputation with daily specials, theme blocks and personalities. The channel features a somewhat more aggressive approach to product demonstration and explanation, unlike its competitor QVC which has a "softer" style. HSN begins each calendar day with a "Today's Special," a featured item at a special sale price. Every item that they sell can be reviewed by an individual on their website (one to five stars), and every product that has an average of four stars or higher is considered to be a "Customer Pick".

In 1986, HSN began a second network that broadcast over the air on a number of TV stations it had acquired under the name Silver King Broadcasting. In 1999, the stations were sold to IAC founder Barry Diller and changed its name to USA Broadcasting, with a few of them ending HSN programming outside of overnight hours and taking on a local programming format equivalent to Toronto's Citytv. In 2001, they were sold again, this time to Univision, and all HSN programs ceased on those channels; however, HSN continues to air on low-power stations. Ventana Television (ventana meaning window in Spanish) has the same street address as HSN, and is the holding company for its broadcast licenses. [1] [2]

In 1997, HSN formally launched its second nationwide electronic retail venture, a 24-hour network under the America's Store name (it had operated similar concepts of more limited scale since 1988). In April 2007, America's Store ceased operating permanently. Most of the America's Store hosts (some of which were already splitting hosting duties between networks) were absorbed into the HSN programming schedule.

In 1998, Home Shopping Network launched a Spanish-language service Home Shopping en Español on the Univision-owned Galavision cable network. In 2000, the Spanish version rebranded itself as HSE and began broadcasting on low-power stations in the U.S. and Puerto Rico. It also ceased to broadcast through Galavision. In June 2002, HSE ceased to operate.

In 1999, the company launched a website, HSN.com. In an attempt to engage with younger consumers in 2009, HSN produced a 14-episode online video series, Faces of Beautiful You, which follows three young women who find solutions to many of life's problems through HSN's beauty products. The campaign included a Facebook widget, character blogs, and profiles for the three main characters on Twitter, MySpace, and Facebook.

On August 19, 2012, HSN co-founder Roy Speer died after a long illness. Bud Paxson died on January 9, 2015.

In April 2017, HSN CEO Mindy Grossman stepped down to assume the CEO position at Weight Watchers. On July 6, 2017, Liberty Interactive announced it would buy the remaining 62% of HSN stock it did not already own in order to acquire the company for its QVC Group. QVC CEO Mike George would be CEO of the combined company.

Hosts

Present home shopping hosts on HSN include:

Past home shopping hosts on HSN and America's Store include:

Programming blocks

  • Great Gifts and Electronic Gifts (covering the bulk of the daily programming schedule)
  • Gifts for Kids
  • Lunch Rush
  • Practical Presents

Live shows

  • Monday Night Show with Adam Freeman (Mondays 7pm-9pm)
  • Healthy You with Brett Chukerman (Tuesdays 4pm-6pm)
  • Beauty Report with Amy Morrison (Wednesdays 9pm-11pm)
  • The List with Colleen Lopez (Thursdays 9pm-11pm)
  • First Friday with Amy Morrison and Adam Freeman (First Friday of the month, 7pm-9pm/10pm)

Operations

HSN runs 24 hours a day, although programming hours vary between each region, based upon the local TV provider.

United States

HSN's U.S. operations are based in St. Petersburg, Florida, which houses its corporate headquarters, studio and broadcasting facilities. Additional call center facilities are located in Roanoke, Virginia. Distribution centers are situated in Roanoke, Piney Flats, Tennessee, and Fontana, California in order to ensure the fastest possible delivery of items.

HSN also operates a series of outlet stores in Florida and Tennessee. HSN broadcasts live 24 hours a day, 364 days a year. On Christmas, a mix of special programming airs from Christmas Eve afternoon until midnight on December 25. For the first twelve years, a looping Yule log was aired.

In 1997, HSN formally launched its second nationwide electronic retail venture, a 24 hour network under the America's Store name (it had operated similar concepts of more limited scale since 1988). This station took advantage of HSN's already extensive network of low-power transmitters located in many major metropolitan markets throughout the United States. Eventually, the network was also picked up by some cable and satellite providers. While America's Store closely mirrored HSN's programming strategy and schedule format, it functioned primarily as an outlet for distressed and discontinued HSN merchandise in various categories. Occasionally however, new merchandise would be showcased concurrently on both channels at varying schedules. Like its sister network, America's Store also had a full service internet website that shared most of its functionality with the HSN parent site. In April, 2007, America's Store ceased operating permanently. Most of the America's Store hosts (some of which were already splitting hosting duties between networks) were absorbed into the HSN programming schedule.

UK

HSN had a UK sister network called HSE, which has ceased trading. On the 18 April 2005, the falling price auction channel iBuy, was created by the ex-senior management figure of Auction World.tv, Andy Sheldon.

It has since been reported in St Petersburg Times that the iBuy shopping channel, is to close sometime in May 2007, and 85 jobs will be lost. [3] The reasons for the channel's closure are cited to be connected to financial difficulties at the channel, due to their failure to successfully break into a market already dominated by shopping channels such as QVC, sit-up Ltd, Ideal World and Gems TV. It has also been suggested, that there is a growing number of customer complaints over products, and mounting controversy over the channel allegedly selling fake products, in particular Tiffany jewellery.

On 18 March 2007, iBuy Senior Presenter Adam Freeman, revealed while on air, that it was to be his final shift. It was also revealed, that unlike many of the other staff at iBuy, he wasn't to be out of a job. As like the previous iBuy Head of Broadcasting, Andy Sheldon, Freeman will in fact be moving over to HSN for employment in the USA.

On 27 March 2007, it was officially announced on the iBuy website [4] that the channel has now ceased live broadcasting. In its slots, iBuy will be offering a variety of programming over the coming weeks, which include pre-recorded iBuy Unique, and Rye by Post Collectibles.

Germany

HSN has a sister network in Europe called HSE24.

Japan

HSN's sister network in Japan is known as The Shop Channel.

Canada

The Shopping Channel was launched in 1987 as Canadian Home Shopping Network (CHSN), HSN's sister network in Canada. In 1999, the station was sold to Rogers Communications and is no longer affiliated with HSN.

Philippines

Home Shopping Network is currently aired in the Philippines via Shop TV, a shopping channel owned by Solar Entertainment Corporation. It is also aired as a paid advertising block on PTV, IBC, BEAM TV, AksyonTV and most of the channels owned by Solar Entertainment Corporation including Diva Universal Philippines which is a joint venture with NBCUniversal. In 2015, The HSN brand is no longer named on screen, but they used the shopping channel's name.

Italy

Home Shopping Europe was launched in Italy in 2001 as "Home Shopping Europe", replacing "H.O.T. Italia". In 2003 the frequencies of HSE were sold to Mediaset and the channel was renamed Mediashopping. [5] In 2011, Home Shopping Europe bought the channel back; the channel was renamed HSE24.

Technology

Call Center

HSN National started life with a standard rotary phone system that concentrated calls to the front of the queue. This corresponded to the front row of order takers in the HSN Studio at the Levitts Center in Clearwater. After several months, this system was no longer adequate and HSN entered a phase where a phone system from GTE was used. HSN claimed that the systems' inability to handle the high call volumes resulted in a loss of business. HSN sued GTE for $1.5 Billion. In a counter-libel suit, GTE claimed that HSN had slandered the company. GTE won a $100 Million judgment. Both parties settled out of court. [6]. In the interim, HSN found another telephone vendor to handle its call volume. The Rockwell corporation's Galaxy line of switches was used for the current call center (as well as the new locations in St. Petersburg).

HSN has an in-house call center in St. Petersburg, Florida, which mostly handles customer service calls. HSN also employs several hundred customer service representatives from work at home positions who take calls and place orders via HSN's customer service intranet. HSN also contracts call centers to handle its sales calls especially when HSN is broadcasting shows with highly popular items.

Interactive Voice Response

HSN was an early adopter of an Interactive Voice Response (IVR) system for order entry. This system allowed customers to place orders through the IVR rather than an agent. The original IVR was a product supplied by Precision Software, Incorporated (PSi) of St. Paul, MN. The product made use of an Intel PC chassis and Dialogic boards for call termination. As the system also needed to communicate with the Burroughs mainframe, it used a serial connection to communicate with the online application. While PSi had off-the-shelf components, it required a great deal of customization to create scripts and interface with the order entry system. Interestingly enough, PSi ran up a high amount of hours and this causes HSN to actually purchase PSi rather than pay their bill. Once released, the system was branded TOOTIE (after the infamous horn that show hosts used to help excite the audience).

As the size of HSN's call center kept increasing, it decided to create a new IVR platform that could handle more load. As nothing available on the open market could handle the volume HSN required, the PSi subsidiary started work on a customer platform called the TSP. This platform was installed in HSN's new facility and could handle a large number of T1 lines (each T1 is 24 separate callers). This system originally communicated through a Stratus computer (acting as a poll/select terminal gateway) to the mainframe, but this was later changed to a direct TCP/IP connection. This system was dubbed Tootie II internally.

Screen POP

Computer Systems

The original computer system used for the local Home Shopping Channel was an IBM System/36. Once HSN decided to go national, a new mainframe called the "A Series" from Burroughs (now Unisys) was used. This new system, named the A3, went live on July 1, 1985 and by April 1986, HSN was on an A15j (the largest commercial business processor available at the time). The main order entry system was written in a 4GL code generator called the Logic and Information Network Compiler (LINC)—since renamed EAE by Unisys.

Competitors

References

See also

External links

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