Chronology data should be put on the appropriate chronology page ("Chronology of call letters WHAS") .
Other material must be reorganized into appropriate categories of articles.
|Branding||WHAS 11 (general)
WHAS 11 News (newscasts)
|Slogan||Coverage You Can Count On (news)Start Here, Stay Here. (general)|
|Channels||Digital: 11 (VHF)|
|Subchannels||11.1 ABC11.2 WHAS Stormteam Weather/The Local AccuWeather Channel11.3 Wazoo Sports|
|Affiliations||American Broadcasting Company|
(Belo Kentucky, Inc.)
|First air date||March 27, 1950|
|Call letters' meaning||Sequentially assigned by the federal government to the AM sister station; unofficially means We Have A Signal|
|Former channel number(s)||Analog:
9 (1950-1953) 11 (1953-2009) Digital: 55
|Former affiliations||Primary:CBS (1950-1990)Secondary:ABC (1950-1961)|
|Transmitter power||19 kW (digital)|
|Height||392 m (digital)|
|Transmitter coordinates||38°21′22.662″N 85°50′51.09″W / 38.356295°N 85.847525°W / 38.356295; -85.847525|
The station began broadcasting on March 27, 1950 on channel 9 as Kentucky's second television station. It moved to its current location of channel 11 on February 7, 1953, after an increase in effective radiated power caused interference with WCPO-TV, Cincinnati.
It was owned by the Bingham family, publishers of the The Courier-Journal newspaper, along with WHAS-AM, Kentucky's first radio station. Family patriarch Barry Bingham, Sr. handed over control to his son, Barry, Jr. in 1971. A 15-year family dispute culminated in a decision to split up the family's media holdings. WHAS-TV was sold to The Providence Journal Company in 1986, while WHAS-AM went to Clear Channel Communications and the Courier-Journal went to Gannett. The Journal Company merged with Belo in 1997.
In September 1990, WHAS-TV swapped affiliations with WLKY-TV and became an ABC affiliate. At the time of the exchange, ABC was the #1 rated network, with CBS a distant third in the midpoint of the Laurence Tisch era of the network's history. WLKY has since made strong strides in the market as cable penetration allowed WLKY's traditional UHF disadvantage to fade, and other factors allowed the station to strengthen its news operation and compete with WHAS's newscasts evenly. WHAS has seen some struggles over the years within seasons where ABC's schedule is weak, while WLKY's ties to CBS have boosted that station through most of the 2000s. With ABC's current schedule, both stations usually exchange top rankings in the news ratings race.
 Digital television
The station's digital signal is multiplexed:
|11.1||main WHAS-TV/ABC programming|
|11.2||Accuweather/ WHAS Stormteam Weather|
|11.3||Wazoo Sports (high school athletics)|
 Analog-to-digital conversion
 Special programming
The station annually broadcasts the WHAS Crusade for Children, a highly successful local telethon benefiting children's charities throughout Kentucky and southern Indiana. It also originated one of the nation's longest-running public service programs, Moral Side of the News, featuring a local interfaith clergy panel discussing the week's events in the light of faith. The panel also administers the annual grants from the Crusade for Children telethon.
WHAS-TV originated the first television broadcast of the Kentucky Derby in 1952. When the Derby moved to ABC in 1975 (local affiliate WLKY), Churchill Downs included a provision in the contract requiring ABC to allow WHAS to continue showing the Derby. The provision became moot when WHAS joined ABC several years later. However, after the Triple Crown races moved to NBC in the 1990s, WHAS-TV lost the rights to WAVE, the local NBC affiliate, though in 2006 regained the rights to the Belmont Stakes which has moved back to ABC. WHAS also simulcast the 2006 Breeders' Cup from Churchill Downs that aired on ESPN.
In October 2009 WHAS launched the Wazoo Sports Network, a regional sports network devoted to high school and minor league athletics and sports from the University of Louisville and University of Kentucky, over its 11.3 digital subchannel, along with Lexington's WLEX. The network had previously been online-only before launching its subchannel service.
 News coverage
Not surprisingly for a station with roots in a newspaper, WHAS-TV has been an innovator in news coverage. It was the first Kentucky station to use newsreel film.
In the late 1970s, WHAS-TV displaced long-dominant WAVE-TV and became the news ratings leader in Louisville. It held the lead through the early 21st century, often by a wide margin. While it still leads WAVE and WLKY in most time slots, its dominance is not nearly as absolute as it once was. In recent years, it has lost the 11 p.m. lead to WLKY. In the May 2006 ratings period, WHAS placed 4th at 11:00 behind Sex and the City re-runs on local Fox affiliate WDRB, but by May 2007 it had regained the runner-up spot behind WLKY. 
As a CBS affiliate in the 1970s until 1991, its newscasts were titled "Action 11 News." In 1991, its news branding was changed to "Kentuckiana's News Channel, WHAS-11." Most recently in the late 1990s, the station began using "WHAS 11 News" to brand its news product. Since 1991, WHAS has been using versions of Frank Gari's "Newschannel" music package.
On January 2, 2006, WHAS began producing a 10:00pm newscast on WBKI-TV. On Monday, August 24, 2009, WHAS became the second station (behind WAVE-TV) in Louisville to broadcast its local news in widescreen. Unlike WAVE (and eventually WDRB), the WHAS newscasts are actually aired in 16:9 widescreen standard definition. The WBKI broadcast is presented in standard definition 4:3 due to that station not having an HD master control facility.
 On-air staff
 Current on-air staff
WHAS 11 News Anchors
- Joe Arnold - weekends at 6:30, 10 (on WBKI) and 11PM
- Renee Murphy - weekdays at noon and 5:30PM
- Rachel Platt - weekday mornings "Good Morning Kentuckiana"
- Doug Proffitt - weeknights at 5, 5:30, 6, 10 (on WBKI) and 11PM
- Kelsey Starks - weekend mornings "Good Morning Kentuckiana"
- Melissa Swan - weeknights at 5, 6 and 11PM
- Andy Treinen - weekday mornings "Good Morning Kentuckiana"
WHAS 11 Reporters
- Adrianna Hopkins - general assignment reporter
- Melanie Kahn - general assignment reporter
- Gene Kang - general assignment reporter
- Anna Prendergast - general assignment reporter
- Adam Walser - general assignment reporter
First Alert StormTeam
- Monty Webb (AMS Member) - Chief Meteorologist; weeknights at 5, 5:30, 6, 10 (on WBKI) and 11PM
- Jamie Martin - Meteorologist; weekday mornings "Good Morning Kentuckiana" and Noon
- Ben Pine (AMS Certified Broadcast Meteorologist/NWA Seal of Approval) - Meteorologist; weekends at 6:30, 10 (on WBKI) and 11PM
- Reed Yadon - Meteorologist; weekend mornings "Good Morning Kentuckiana"
WHAS 11 Sports team
- Matt Hobbs - Sports Director; weekdays at 6, 10 (on WBKI) and 11PM
- Danielle Santoro - Sports Anchor; weekends at 6:30, 10 (on WBKI) and 11PM
 Notable WHAS 11 former staff
- Mort Crim (later became anchor for KYW-TV Philadelphia and WDIV-TV Detroit, now runs Mort Crim Communications)
- Milton Metz - host
- Chuck Olmstead - 34 years on the job (died March 10th 2009 of a brain aneurysm)
- Hugh Smith (later became anchor for WTVT in Tampa, Florida; died December 16, 2007)
- Stacy Smith (now at KDKA-TV in Pittsburgh)
- Chuck Taylor (died of cancer in 1997)
- Kristen Cornett - Meteorologist (now at KMOV in St. Louis, MO)
 WHAS Newscast titles
- Focus: 1pm (1 p.m. newscast; 1960s-early 1970s)
- Channel 11 News Hour (5 p.m. newscast; 1960s-early 1970s)
- Focus: 11pm (11 p.m. newscast; 1960s-early 1970s)
- TV-11 News (early 1970s-1975)
- News 11 (1975-1977)
- Action 11 (1977-1987)
- Action 11 News (1987-1991)
- WHAS 11 News (1991-present)
 Station slogans
- Looking Good (1979-1981; localized version of CBS slogan)
- Kentuckiana's Number One News Broadcast (1978-1983)
- Reach for the Stars (1981-1982; localized version of CBS slogan)
- Hello, Louisville, 11 Loves You (1982-1985; during period station used Frank Gari's "Hello News")
- Stand Up and Tell them You're From Kentucky (1985-1989; during period station used Frank Gari's "Turn to News")
- Kentuckiana's 24-Hour News Channel (1991-1993)
- Kentuckiana's News Channel (1993-1997)
- Coverage You Can Count On (1997-present; news slogan)
- Start Here, Stay Here. (2008-present; localized version of ABC slogan)
- 1950-1986: Bingham family
- 1986-1997: Providence Journal Company
- 1997-present: Belo Corporation