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WCBI-TV is the CBS-affiliated television station for North Mississippi and Northwest Alabama that is licensed to Columbus. It broadcasts a high definition digital signal on UHF channel 35 from a transmitter in Northwestern Clay County. Owned by Morris Multimedia, the station has studios on 5th Street South in Downtown Columbus. Syndicated programming on WCBI includes: The Andy Griffith Show, Deal or No Deal, Are You Smarter Than a 5th Grader?, and The Doctors.




Columbus / Starkville /

West Point / Tupelo, Mississippi

City of license Columbus
Branding WCBI (general)

WCBI News My Mississippi (on DT2) North Mississippi CW (on DT3)

Slogan Keeping You Informed
Channels Digital: 35 (UHF)

Virtual: 4 (PSIP)

Subchannels 4.1 CBS

4.2 MyNetworkTV 4.3 The CW

Owner Morris Multimedia


First air date July 13, 1956
Call letters' meaning Columbus Birney Imes

(station founder)

Former channel number(s) 4 (VHF analog, 1956-2009)
Former affiliations ABC (primary, 1977-1978; secondary, 1956-1983)

NBC (secondary, 1956-1979) UPN (on DT2, 2002-2006) AccuWX (on DT3, 2002-2006)

Transmitter power 708 kW
Height 583.9 m
Facility ID 12477
Transmitter coordinates 33°45′7″N 88°52′40″W / 33.75194°N 88.87778°W / 33.75194; -88.87778

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Digital programming

Its signal is multiplexed. It operates the area's MyNetworkTV affiliate on a second digital subchannel. Known on-air as My Mississippi, this can also be seen on Cable One channel 4. Syndicated programming on WCBI-DT2 includes: Family Guy, Everybody Hates Chris, Half & Half, and Friends. WCBI also operates the area's CW affiliate on a third digital subchannel. Known on-air as North Mississippi CW and part of The CW Plus, it can be seen on Cable One channel 10.




RF channel

Video Aspect Programming
4.1 35.3 720p 16:9 main WCBI programming / CBS HD
4.2 35.4 480i 4:3 WCBI-DT2 "My Mississippi"
4.3 35.5 480i 4:3 WCBI-DT3 "North Mississippi CW"


When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi. The station was owned by Birney Imes, Jr. a Columbus businessman and publisher of the Commercial Dispatch newspaper. It broadcast from a cement block building surrounded by and a group of mobile homes in a pasture off MS 12 just east of Columbus. WCBI was originally affiliated with ABC, NBC, and CBS but has always been a primary CBS station except during the 1977-1978 season when it was a primary ABC affiliate. During the late 1950s, it was also briefly affiliated with the NTA Film Network. [1]

NBC disappeared from the schedule in 1979 after WTVA in Tupelo expanded its city-grade signal to include Columbus. WCBI continued to carry some ABC programs until 1983 when WVSB (now Fox affiliate WLOV-TV) signed-on. The station remained in its rural location for more than thirty years. In the early-1990s, Frank Imes (Birney's son) supervised the renovation of the former Egger's Department Store in downtown Columbus. Live broadcasting began at the new facility on October 25, 1993 with News 4 at 6.

WCBI began broadcasting a full power digital signal in August 2002 on UHF channel 35. By early September, they was broadcasting three signals including CBS in high definition on DT1. On DT2 was a standard definition UPN channel known on-air "UPN Mississippi" that was the first digital affiliate of the network in the country. A 24 hour local weather station was located on DT3 known on-air as "WCBI WeatherCheck" and provided as part of The Local AccuWeather Channel. In November 2003, Imes Communications sold WCBI to Morris Multimedia, Inc. with the sale closing on January 14 of the next year. It was the last remaining station of Imes' once-sizable smaller-market broadcasting group. (The Commercial Dispatch newspaper remains under Imes family ownership to this day.)

On January 24, 2006, UPN and The WB announced that they cease broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. On February 22, News Corporation announced that they would start up another network called MyNetworkTV. The new network, which would be sister to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent and to compete against The CW.

On September 5, WCBI-DT2 became part of MyNetworkTV known on-the-air as "My Mississippi" while on September 18 WCBI-DT3 became part of The CW known on-air as "North Mississippi CW". WCBI ceased transmission of its analog signal on January 24, 2009 due to a technical problem.


[4][5]Its news open.On September 8, 2008, the station began airing a weeknight 9 o'clock newscast on WCBI-DT2 known as WCBI News at 9 on My Mississippi featuring new weekly segments. This competes with WLOV's broadcast that is produced by WTVA. Like all CW Plus affiliates in the Central Time Zone, WCBI-DT3 airs the nationally syndicated morning show The Daily Buzz weekdays from 5 to 8. In addition to their main studios, the station operates a Tupelo Bureau on Main Street (U.S. 278 / MS 6/MS 178).


  • Christian Kirk - weekday mornings and noon
  • Bill Gamel - weekday mornings and noon
  • Aundrea Self - weeknights at 5 and 6
    • "Making the Grade" segment producer
  • Andrew Harrison - weeknights at 6 and 10
  • Michelle Lowe - weeknights at 9 and 10
  • Joey Barnes - weekends and reporter


  • Rob Smith (NWS Seal of Approval) - Chief seen weeknights
  • Jason Dunning - weekday mornings and Noon
  • Courtney Cooper - weekends


  • Derek Cody - Sports Director, weeknights at 6 and 10
  • Tim Kelchner - Weekend anchor and reporter


  • Christin Jackson - Tupelo Bureau
  • Tony Peoples - Chief Photographer
  • Ronny Smith - photojournalist
  • Ralph Harris - photojournalist
  • R.H. Brown
  • Siobhan Riley
  • Paulo Salazar

Former staff


  1. ^ "Require Prime Evening Time for NTA Films", Boxoffice: 13, November 10, 1956,

External links

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