Chronology data should be put on the appropriate chronology page ("Chronology of call letters WALA") .
Other material must be reorganized into appropriate categories of articles.
|Mobile, Alabama / Pensacola -|
|City of license||Mobile|
FOXten News (news)
|Slogan||Mobile's News Leader (primary)
Commitment to You (secondary)
|Channels||Digital: 9 (VHF)|
|Owner||LIN TV Corporation
(LIN of Alabama, LLC)
|First air date||January 14, 1953|
|Call letters' meaning||We Are
|Former channel number(s)||10 (VHF analog, 1953-2009)|
|Former affiliations||NBC (primary, 1953-1996)|
|Transmitter power||29 kW|
|Transmitter coordinates||30°41′16.7″N 87°47′53.6″W / 30.687972°N 87.798222°W / 30.687972; -87.798222|
WALA came on-the-air for the first time on January 14, 1953 as Mobile's second television station. The first station, WKAB-TV, had been in the UHF band and it went off-air shortly before WALA came on. It was initially locally owned by W.O. Pape along with WALA radio (1410 AM now WLVV). It aired television programs from all four of the major networks of the time (NBC, ABC, CBS, and DuMont). WALA and WKRG-TV (on-air beginning in 1955) shared ABC programs until WEAR-TV went completely to ABC in 1959. During the late-1950s, WALA was also briefly affiliated with the NTA Film Network. Mr. Pape sold WALA in 1964 to the Roywood Corporation. In 1969, WALA was sold to the Universal Communications Corporation, the television arm of the Detroit News.
Throughout the years, WALA was the leading channel in a three-station race. As the more established outlet, WALA got the strongest syndicated programming and it had the top-rated local newscasts. Even today, WALA continues to dominate the local news viewership ratings despite the network affiliation switch from NBC to Fox. Gannett company bought out Universal Communications in the merger with Detroit News publisher The Evening News Association, but due to the company's ownership of the Pensacola News Journal, and Federal Communications Commission (FCC) regulations on common ownership of television stations and newspapers, Gannett owned WALA for only one day in 1986. Gannett sold WALA to Knight Ridder Broadcasting, which in turn, sold it to Burnham Broadcasting in 1989.
Fox wanted to upgrade affiliates in many markets when it acquired rights to broadcast the NFL's National Football Conference games in the mid-1990s. In 1994, the network announced affiliation deals with New World Communications stations in larger markets. The deal involved switching all the stations which were former big three affiliates to Fox in Fall 1994. More stations would switch to the network in 1995 when New World merged with Argyle Television and bought several stations from Citicasters. In turn, Newscorp purchased New World to merge it with the Fox Television Stations Group in 1997. As a result of Fox's influence on gaining more VHF affiliations to establish itself as a big four network, more upgrades were still sought out this time in smaller markets. The formation of SF Broadcasting with Savoy Broadcasting was the result of the smaller markets due in part to the network owning a voting stock in Savoy. SF then announced the purchase of WALA, along with WVUE in New Orleans, Louisiana, KHON-TV in Honolulu, Hawaii, and WLUK-TV in Green Bay, Wisconsin. Aside from WVUE, then an ABC affiliate, the other three were NBC affiliates. The deal stipulated that all four stations should convert to Fox affiliation. Before the sale became final in 1995, it was determined that Fox's stock in SF would not be considered voting stock.
On January 1, 1996, WALA along with KHON and WVUE, switched to Fox. WLUK changed its network affiliation back in September 1995. NBC affiliation moved to former Fox affiliate WPMI-TV. WALA aired Fox Kids programming unlike the New World Fox affiliates. On weekdays where NBC's daytime dramas previously aired, Fox Kids would run from 1 to 4 p.m. (an hour earlier than most of its Fox counterparts). Fox Kids aired on Saturday mornings in pattern. WALA now re-branded "Fox 10", also expanded its local news on weekdays to 5-8 a.m., 5-6 p.m., and 9-10 p.m. Since then these times have changed only slightly. WALA, KHON, WVUE, and WLUK were sold in a group deal to Silver King/USA Broadcasting in 1997 and then to Emmis Communications in 1998.
Fox dropped weekday afternoon programming, then running for only two hours before the end of 2001, and retained its Saturday morning programming. In 2002, that was revamped as the Fox Box and then in 2003 the programming line-up was renamed 4KidsTV. At this point WALA, like most Fox affiliates, would purchase more talk and reality-based shows to fill time-slots that once had big three network programming (in WALA's case, NBC). Emmis bought WB affiliate WBPG (now WFNA) in 2003 creating a new duopoly in the market. Emmis put all of its television stations up for sale in 2005. WALA and WBPG were sold to LIN Television in 2005 and 2006 respectively.
Until March 2007 one of WALA's digital subchannels simulcasted WBPG, now a CW affiliate, as that station had no digital signal of its own. WBPG eventually started a low-power digital signal of its own in late 2008 and boosted to full power in 2009 when a neighboring station WXXV-TV abandoned its analog signal which shared the digital frequency that WBPG was assigned. On May 18, 2007, LIN TV announced that it was exploring strategic alternatives that could result in the sale of the company. In mid-June 2007, following the lead of most of the other LIN-owned Fox affiliates, WALA launched a new website using Fox Interactive's myFox interface. In October 2008, WALA and LIN TV flagship WPRI-TV in Providence, Rhode Island relaunched their web sites through Fox Interactive as a result of a new partnership between LIN TV and News Corporation. The new sites are similar in format to the myFox sites (which WALA and the other LIN TV-owned Fox affiliates previously used) but without the flashy myFox owned-and-operated station-style look. Over the next few weeks, the other LIN TV-owned stations (irrespective of their network affiliation) followed suit.
 Digital television
On June 12, 2009, WALA left analog channel 10 and remained on digital channel 9 when the analog to digital conversion was completed.
Syndicated programming on WALA includes: Wheel of Fortune, Jeopardy!, The Oprah Winfrey Show, and Dr. Phil. Outside of network programming, the station offers a news-intensive general entertainment format. As a Fox affiliate, WALA has the "rare" distinction of broadcasting some of the strongest syndicated programming from CBS Television Distribution which the big three affiliates in other markets would normally air.
As a FOX affiliate, it also included Sailor Moon, which aired from June 7, 1997 - July 3, 1999.
 News operation
|||This section requires expansion with:
further information on WALA's news operation, prior to and since the affiliation switch to Fox.
Currently, WALA-TV broadcasts a total of 26 hours of local news each week (five hours on weekdays, and a half-hour each on weekends).
 News/station presentation
 Newscast titles
- WALA News (1953-mid 1960s)
- Channel 10 Newsbeat (10 p.m. newscast with Carlton Cordell, Danny Treanor, and Jim Koblas; late 1960s-1978)
- 10ALIVE (5 p.m. newscast with Don Schroeder; late 1960s-1978)
- The News Now (1978–1983)
- The News 10 (1983–1989)
- The News 10 Nightcast (10 p.m. newscast; 1983–1989)
- Action News 10 (1989–1996)
- Fox 10 Action News (1996–2001)
- FOXten News (2001–present)
 Station slogans
- "Turn To 10" (news and community outreach slogan)
- "Turn To 10 and Be There!" (1983–1984, entertainment programming slogan; local version of NBC campaign)
- "Turn To 10, Let's All Be There" (1984–1986, entertainment programming slogan; local version of NBC campaign)
- "Come Home and Turn to 10" (1986–1987, entertainment programming slogan; local version of NBC campaign)
- "Come on Home and Turn to 10" (1987–1988, entertainment programming slogan; local version of NBC campaign)
- "Count on Mobile's #1 News Team" (1988-1990)
- "Mobile's 24-Hour News Channel" (1990-1994)
- "Proud to Support the Troops" (1991, post-Gulf War)
- "More News, More Often" (1994–1997)
- "The #1 News Station on the Gulf Coast" (1997–1999)
- "Live. Local. Latebreaking." (1999–2002)
- "Mobile's News Leader" (2003–present)
- "Commitment to You" (2010–present, secondary slogan)
 News team
- Renee Dials - weekends at 9 p.m., also weekday reporter
- Bob Grip - weeknights at 5 and 9 p.m., also "FOXten News Fugitive Files" segment producer
- Lenise Ligon - weeknights at 5 and 9 p.m.
- Eric Charles Reynolds - weekday mornings
- Sarah Wall - weekday mornings
FOXten News StormTracker Weather Team meteorologists Jason Smith and Michael White are also seen on WFNA and "Weather Now"
- Jason Smith (NWA Seal of Approval) - chief meteorologist; weeknights at 5 and 9 p.m., also Outdoors with Jason Smith host
- Matt Barrentine (AMS Seal of Approval) - meteorologist; weekends at 9 p.m., also news reporter
- Michael White (AMS Seal of Approval) - meteorologist; weekday mornings
- Chasity Byrd - weather anchor; fill-in, also news reporter and "What's Happening" segment producer
- Rob Lehocky - sports director; weeknights at 5:30 and 9 p.m.
- Cary Chow - sports anchor; weekends at 9 p.m.; also news reporter
- Joe Emer - sports reporter
- Libby Amos - videojournalist
- April Douglas
- Christina Leavenworth
- Cherish Lombard
- John Rogers
- Hal Scheurich - photographer
- Hubert Tate
- Derica Williams
- Franz Barraza
- Robert Brown
- Eric Lowe
- Guy Turnbow
- Marcus Powe
- La-Keya Stinchcomb
- Kevin Sullivan
 Former staff
- ^ "Require Prime Evening Time for NTA Films" ([dead link]), Boxoffice: 13, November 10, 1956, http://issuu.com/boxoffice/docs/boxoffice_111056-1
- ^